Hey there 👋, I’m Jess Baaphy.
I’m a marketing expert with 9+ years of experience in the game.
I’ve worked in 48 paid media accounts.
All these accounts have something in common.
A lack of audience focused marketing strategies.
Who I help?
I’ve made it my mission to help MarTech businesses build paid marketing strategies around their ideal customer profile (ICP).
I start with the audience rather than the platform, and build a targeted paid media strategy for your ICP.
As a result, it will help you to:
Avoid wasting spend on a broad audience not interested in your product or service.
Speak to your prospect through targeted ad copy and creative that resonates with their needs.
Generate high quality pipeline, helping you to hit revenue targets
What makes me different?
Most PPC agencies start with platforms and channels. I start with the audience and the ICP first.
After working in the industry for 9+ years, I’ve seen a focus on getting activity live quickly rather than building campaigns around your ICP.
This results in:
A broader audience interacting with your ad
Unqualified prospects completing lead forms
Other team members are losing trust in your channel
Subscribe to this newsletter and learn how to stop wasting ad spend on prospects outside of your ICP.
