Audience First Marketing
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Paid ads for B2B businesses isn’t just about keywords. There’s more to it.
Focusing purely on keywords will have your competitors winning all the new business
Jul 6
•
Jess Baaphy
3
2
1
June 2026
Your paid ads aren’t broken. Your homepage is.
The decrease in leads is not due to your ad activity. Are you investigating beyond your ads to get to the root cause?
Jun 26
•
Jess Baaphy
3
2
Competition stole your ad position. You're blind to it.
Have you seen a change in competitor bidding?
Jun 19
•
Jess Baaphy
You sell MarTech. Your attribution is broken. Your prospects can tell.
Have you ever wondered whether each channel is playing their part with data?
Jun 8
•
Jess Baaphy
2
1
How Google Ads new feature AI Max will impact your performance
Your campaigns are already working, why bother with AI Max?
Jun 2
•
Jess Baaphy
May 2026
The Ad Copy Problem Nobody's Fixing
Most B2B ads speak to the product. Here's how to speak to the person instead.
May 27
•
Jess Baaphy
1
2
1
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